The Energy Efficiency Duel of Commercial Advertising Display:Outdoor Dynamic Energy saving Screen vs Outdoor Conventional Screen

In the current global push for energy conservation and emission reduction, various industries are actively seeking more environmentally friendly and energy-efficient development paths. As an important carrier of commercial advertising, the energy consumption of outdoor display screens has received increasing attention, and the energy efficiency performance of outdoor digital advertising equipment has become the core competitiveness of the industry. In this context, outdoor dynamic energy-saving screens have emerged, engaging in a competition with traditional outdoor conventional screens regarding display energy consumption innovation.

Global energy-saving trend: an inevitable requirement of the times

With the increasingly severe problem of global climate change, reducing greenhouse gas emissions and achieving sustainable development have become a consensus among countries around the world. Many countries have implemented strict energy policies and environmental regulations to encourage businesses and consumers to adopt energy-saving products and technologies. In the business field, energy conservation is not only a manifestation of corporate social responsibility, but also an effective means to reduce operating costs and enhance competitiveness. For the outdoor advertising industry, reducing the energy consumption of display screens can not only comply with the global trend of energy conservation, but also save a lot of electricity expenses for enterprises. Therefore, the research and application of energy-saving outdoor display screens is urgent.

Principle: Technological innovation brings energy-saving advantages

Outdoor dynamic energy-saving screen

The energy-saving principle of outdoor dynamic energy-saving screens is mainly based on the following aspects:

One is to adopt an intelligent power management system, which uses "dynamic" allocation of precise driving voltages for red, green, and blue, so that the red tube obtains a voltage of 1.9-2.2V and the blue-green tube obtains a voltage of 2.9-3.2V. This precise power supply method effectively avoids excess voltage loss and significantly reduces power consumption.

The second is to adopt efficient power management technology. The power management chip can optimize the input electrical energy, improve power conversion efficiency, and reduce energy loss during the conversion process. At the same time, through precise control of LED beads, the current of the beads is dynamically adjusted according to the brightness of the displayed content, avoiding unnecessary energy consumption.

Thirdly, it can be equipped with an intelligent light sensing system, which monitors the ambient light intensity in real time through a photosensitive sensor and transmits the signal to the control system. The control system automatically adjusts the brightness, contrast, and other parameters of the screen according to preset algorithms to achieve the best display and energy-saving effects.

Outdoor regular screen

LED chips are composed of three colors: red, green, and blue, and there is a difference in operating voltage between the chips. In the common anode mode, different lamp beads are usually powered uniformly with a voltage of 5V. However, due to the different driving voltages required for different colored light beads, this "one size fits all" power supply method results in additional loss of some electrical energy during the conversion process and conversion into heat energy. For example, some lamp beads can actually work normally with only 3V voltage, but are forced to accept 5V power supply, and the excess voltage is wasted, which not only reduces energy utilization efficiency, but also increases the burden and energy consumption of the cooling system.

Display aspect: Each has its own characteristics, but the energy-saving screen is superior

Outdoor dynamic energy-saving screen

Despite the emphasis on energy conservation, outdoor dynamic energy-saving screens are no less impressive in terms of display performance. It adopts advanced LED display technology and features high brightness, high contrast, and wide color gamut. High brightness ensures that advertising content remains clear and eye-catching under strong sunlight, while high contrast creates a rich sense of hierarchy in the image, making colors more vivid and realistic. A wide color gamut can present more rich and delicate colors, attracting the attention of passersby.

In addition, the energy-saving screen also supports 4K/8K high-resolution large screen display, which can display clearer and more delicate images and text, bringing a better visual experience to the audience. Whether playing high-definition video advertisements or displaying exquisite picture posters, the details and charm of advertising content can be perfectly presented.

Outdoor regular screen

Outdoor conventional screens can also meet basic advertising display needs in terms of display effect, with certain brightness and contrast. However, it has certain limitations in terms of brightness adjustment range, contrast, and other aspects. In strong light environments, the display clarity of conventional screens may be affected, and the image is prone to issues such as reflection and fading; In terms of color expression, there is a certain degree of color cast phenomenon, which cannot present a highly restored visual effect like energy-saving screens.

In terms of design: the collision of innovation and tradition

Outdoor dynamic energy-saving screen

The design of outdoor dynamic energy-saving screens fully considers energy conservation and convenience of use. Its appearance design is simple and elegant, with smooth lines. It adopts a lightweight aluminum box material, which not only reduces the weight of the display screen, but also facilitates installation and maintenance, and reduces transportation costs. In terms of structural design, the energy-saving screen adopts a modular design concept, making it easy to disassemble and replace each module. The module features a hard connected plug-in design, ensuring more stable signal transmission and a simpler and more aesthetically pleasing overall appearance. If a module malfunctions, simply replace the corresponding module, greatly reducing maintenance time and improving equipment availability.

Outdoor regular screen

The design of outdoor conventional screens is relatively traditional. Generally speaking, their appearance is heavy and the material selection is relatively single, such as conventional iron boxes, which are not conducive to installation and transportation. Moreover, the structural design of conventional screens is often not flexible enough. Once a malfunction occurs, it is difficult to repair and requires a long time and high cost for repair. In terms of later upgrades and expansions, there are also certain limitations that make it difficult to meet the constantly changing needs of users.

Cost considerations: Short term and long-term considerations

Outdoor dynamic energy-saving screen

In the short term, although the outdoor dynamic energy-saving screen adopts the latest energy-saving technology, it still uses conventional lamp beads and PCB layout, and the cost is well controlled, truly achieving "energy-saving without markup". From a long-term operational perspective, the advantages are also very obvious. Due to its low energy consumption, it can save users a lot of electricity expenses during use. Taking a 100 square meter outdoor display screen as an example, using an outdoor dynamic energy-saving screen can save over 50000 yuan in electricity bills annually. Moreover, the modular design and good stability of energy-saving screens reduce maintenance and repair costs, further improving their cost-effectiveness.

Outdoor regular screen

The procurement cost of outdoor conventional screens is relatively low, which may make some budget limited users more inclined to choose conventional screens. However, in the long-term use process, the high energy consumption of conventional screens will lead to a continuous increase in electricity costs. Meanwhile, due to its relatively backward structural design and technology, the high surface and internal temperature of the screen body can easily lead to a high failure rate of electronic components, and the cost of repair and maintenance cannot be ignored. Overall, the long-term operating cost of outdoor conventional screens is actually not low, and even higher.

In summary, in the competition of display energy consumption innovation in commercial advertising, outdoor dynamic energy-saving screens have demonstrated strong competitiveness with their advantages in energy saving, display, design, cost, and other aspects.

While traditional devices are still chasing parameter competition, the new generation of energy-saving screens has driven the industry to evolve towards a green operating mode and reconstructed the value benchmark of the LED display industry. With the continuous strengthening of global energy-saving trends and the continuous advancement of technology, it is believed that outdoor dynamic energy-saving screens will occupy an increasingly important position in the outdoor advertising market, promoting the commercial advertising display field towards a more energy-efficient and efficient future.

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